Graphic / Digital Design &
Visualizing and creating graphics including illustrations, logos, layouts. To shape the visual aspects of websites, books, magazines, product packaging, exhibitions, and more!
What it’s all about
- Liaising with clients to determine their requirements and budget
- Managing client proposals from typesetting through to design, print, and production
- Working with clients, briefing and advising them with regard to design style, format, print production, and timescales
- Preparing rough drafts of material based on an agreed brief
- Developing concepts, graphics, and layouts for product illustrations, company logos, and websites
- Determining size and arrangement of copy and illustrative material, as well as font style and size
- Reviewing final layouts and suggesting improvements if required
- Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality
“A logo doesn’t sell (directly) it identifies.”
– Paul Rand
Developing a brand can be tricky work, your brand identity is how clients perceive you. The 4 most important elements of brand identity are the following:
Are you struggling?
Struggling on where to start?
Tired of wasting time figuring it out and getting nowhere?
Don’t know your brand values or identity?
Do you not know what you need to create good content?
You need to ask yourself 8 questions
Specific qualities of the services and/or products you offer? Be sure to be as specific as possible. For example, don’t say you offer public relations services. Say that you are a PR specialist with expertise in traditional and digital media relations.
What is the tagline for your company? What kind of message is your tagline sending to your prospects? Not every organization has a tagline, but if you want a tagline, keep it very short.
What are the core values of your products and services? What are the core values of your company? When thinking about values, think about what is most important to you and your customers. This is particularly important for non-profit organizations.
Create a personality for your company that clearly represents your products or services. Ask, what qualities set you apart from the competition? Is the personality of your company innovative, traditional, hands-on, creative, energetic, or sophisticated?
What does your company specialize in? Meaning, what is your niche? For instance, if you sell gift baskets, perhaps you specialize in holiday gift baskets or cheese and fruit gift baskets.
It’s time to build a relationship with your target market. How does your personality react to your target market audience? What characteristics stand out to your audience? Which characteristics and qualities get the attention of potential prospects?
Who is your target market audience? This entails identifying those attracted to your products and services. For example, if you are targeting senior citizens, that’s a very well-defined, age-specific audience.
Lastly, create a profile for your brand. Describe the personality by choosing words you would use when writing your biography or explaining to a colleague why your business is unique. Be creative.
Plain and simple, to capture moments of people, places, or things, to add structured and visual content to your website or social media platforms, in this day and age, most consumers connect more to videos and photos rather than reading a paragraph; it tells a story.
Photos and videos help to convey an easily understood message you and or your company is trying to get across. It is not as easy as one may think, but there is an art to photography and videography, professional equipment is important, however; lighting and shadows, subject matter, distractions, emotion, and what message you are trying to convey. And if it’s even worth telling.